Brand Redesign Questionnaire - Lyles Sutherland

What is the name of your business?*

What are the primary services offered by your company?*

Who are your target customers?*

Describe your demographic in terms of age, gender and whether they are based locally, nationwide or internationally.

Who are your main competitors? How do you differentiate yourself from them?*

Why is now the right time to rerband?*

What works about your current visual identity? What don't you think works, and why?

Describe the personality of your brand*

Think about how you wish your audience to feel about your brand and what qualities you want your brand to convey.

Which brands do you admire?

They don't have to exist in the same field or industry. What do you like about them?

Do you have a timeline or launch date for the rebrand?

Design preferences

Please choose words from the selection below which best represents your brand, and how you would like your new visual identity to look and feel.

Are there any colours, imagery, or styles you want to avoid?

Any additional notes